Denison
ABOUT
ABOUT
WW2 SERIES | COLLECTORS EDITION
Honouring British Paratrooper Peter Lovett
The Denison is more than a cap.
It is a tribute to courage.
A living memorial to a man who jumped into history.
This piece was created in honour of British WW2 Paratrooper Peter Lovett — one of the last surviving airborne soldiers from the Second World War. Peter fought as part of the British Parachute Regiment, landing behind enemy lines in Europe during one of the darkest chapters in human history.
THE LEGACY
This is not fashion.
This is remembrance in motion.
THE COLLECTORS EDITION
When purchasing the collection edition each Denison hat is paired with a bespoke collectors presentation box, handmade from wood and designed to preserve history with the following included inside:
- A portrait of Peter Lovett inside the lid
- A WW2 Paratrooper artwork print featuring a copy of peters signature
- A QR code linking to Peter’s full story, military service, and the history behind the hat
15% of the profits will be donated the Parachute Regiment Association
Please note: Signed artwork is only available with purchase of the Collectors Edition
HISTORY
HISTORY
The camo pattern is inspired by the legendary Denison smock with Brush stroke camouflage, worn by British Paras, Commandos, and Special Forces during WWII.
A garment that became a symbol of bravery, endurance, and brotherhood.
This cap carries that same DNA.
PRODUCT DETAILS
PRODUCT DETAILS
- 6-panel structured crown
- Classic trucker mesh rear
- Curved peak
- Adjustable snapback closure
- Denison brushstroke camouflage front panels
- Front PVC Alpha Geir logo patch
- Side PVC Alpha Geir logo patch
- 80% polyester / 20% cotton construction
- Breathable, lightweight performance feel

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Commitment to Quality
Our unwavering commitment to quality ensures that every item we create exceeds your expectations in style, comfort, and performance.
✓ Maximising style
✓ Enhancing comfort
✓ Optimising performance
