Camouflage Alpha Geir Dennison trucker cap with AG logo and Artwork on a Union Jack flag background

supporting our veterans

Strength shared is strength multiplied.

GIVING BACK

Alpha Geir exists to build men. Not just through what they wear, but through what they stand for.

Each year, we support a different veteran-focused cause. Organisations working in mental resilience, PTSD recovery, transition into civilian life, and brotherhood beyond service.

From our Everyday line, 10% of profits go to a chosen organisation. Supporting men and women who served with discipline and sacrifice, long after the uniform comes off.

Our Collectors Edition goes further. 15% of profits from each range are donated to a charity or cause personally selected by the veteran who inspired that collection. Their story. Their choice. Their mission carried forward.

Read below to discover this year’s nominated cause.

Rock2Recovery exists to support those from the Armed Forces community, veterans, their immediate families, and funded emergency services who are facing life’s harder moments. Their mission is clear. To help individuals regain control, rediscover purpose, and move forward with strength.

Through proactive outreach and a growing community, Rock2Recovery connects directly with those who need support most. Their one to one coaching is personal, focused, and built to create real change. Empowering individuals to rebuild mindset, emotional resilience, and direction. No one is left to struggle alone. Help is active, present, and available when it matters most.

We have chosen Rock2Recovery because their work delivers real impact where it counts. 10% of profits from our Everyday line are directed to supporting their mission.

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When you wear Alpha Geir, you reinforce the mindset.

When you buy Alpha Geir, you help carry others forward.